Awards and Accolades
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Who We Are?
We are a team of seasoned experts and designers with over a decade of experience crafting user-centric solutions across B2B, B2C, and D2C landscapes. Our journey has spanned a wide array of
industries—including e-commerce, fintech (banking, cards & payments, micro-loans), edtech, IoT, logistics, IT services, fashion, and cloud technologies — each presenting unique challenges and opportunities that have shaped our versatile design approach.
Throughout our careers, we've had the privilege of collaborating with some of the world’s leading brands such as Tata, Verizon, Quikr, Simplilearn, Practo, Hitachi, and WPP. These partnerships have deepened our understanding of diverse market dynamics and honed our ability to deliver bespoke solutions that meet the highest standards of usability, performance, and visual impact.
Our expertise is further backed by professional certifications in user experience design, persuasion strategy, and usability testing from Human Factors International, a globally recognized authority in the field.
We are currently in an exciting incubating phase, diligently carving out a niche where every product or brand we design embodies both delight and utility. Our mission is to seamlessly blend creativity with strategic thinking, ensuring that every interaction we design is not only intuitive and effective but also emotionally resonant and memorable.
About co-founder
Founded by Chiranjit Ghosh, a design veteran with 19+ years of experience—including 9 years at Tata Group—our boutique agency brings together industrial-grade discipline and global creative vision. Chiranjit’s work has earned international acclaim.
What sets us apart?
We bridge the gap between timeless design principles and emerging technology to create experiences that are not only beautiful but deeply functional and strategically driven.
Our strength lies in our holistic approach—we don’t just design screens, we shape end-to-end experiences. From User Experience Design (UX) and Customer Experience Design (CX) to User Interface Design (UI) and brand systems, every touchpoint is thoughtfully crafted to connect with real people and drive meaningful outcomes.
Chiranjit, at the helm, brings a forward-thinking edge—pushing the boundaries of AI-powered creativity through hands-on experimentation with generative tools. Whether it’s building smarter, adaptive brand systems, crafting automated video content, or exploring new storytelling formats, our work doesn’t just look good—it works hard.
We design bold brand identities, immersive digital experiences, and animated narratives that move people—and move the needle. Every solution is built with scalability, usability, and emotional resonance in mind, tailored to meet the specific needs of B2B, B2C, and D2C audiences.
At our core, we believe great design isn’t just about aesthetics—it’s about creating moments of clarity, trust, and delight that elevate the entire user journey.
" We don’t follow trends
We build what’s next "
